WELCOME TO PARTNER REVENUE STUDIO™
Cloud partnerships. Revenue by design.
Partner Revenue Studio™ exists to serve AWS Premier and Advanced tier partners who want to turn AWS Marketplace presence and co-sell ambition into predictable, measurable partner revenue.
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Mission
To simplify the cloud partner experience by building, operating, and validating a partner revenue system and an adaptive organizational capability.
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Vision
To become the world's most trusted partner revenue growth studio—helping cloud partners realize the full potential of their ecosystem investments.
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Values
We win when our clients win—and we stake our earnings on it. Our values—integrity, transparency, and customer-obsession—are fundamental.
THE CLOUD ECOSYSTEM
Cloud collaboration at scale.
The interconnected network of cloud providers, cloud partners, and cloud customers all depend on each other to derive value from digital solutions—services, infrastructure, platforms, and applications.
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The Partner Experience
Partners face the same need across all cloud ecosystems—turning cloud complexity and partnership investments into coordinated opportunity and measurable growth.
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The Customer Situation
Customers commit to large long-term cloud investments trusting that cloud providers and partners will help them solve problems, deliver outcomes, and realize value.
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The Provider Perspective
Cloud providers balance customer forecasting and value realization, partner participation, and long-term customer trust—a bold endeavor by anyone's standards.
WHY US? WHY NOW?
One plan. Three winners.
THE PARTNER CHALLENGE
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Presence without pipeline
Cloud marketplace listing(s) exist yet they are not generating qualified opportunities.
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Relationships without a system
Cloud field relationships exist, but there isn't a repeatable motion behind them that is producing results.
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Activity without measurement
Effort is real but results are spotty or not tracked, scored, and improved upon with any discipline.
THE PARTNER OPPORTUNITY
Customers cloud commitments are estimated to reach hundreds of billions of dollars across the largest clouds by year’s end. Partners who can alleviate the pressure by delivering valuable outcomes and measuring returns on these investments have a significant advantage.
COMMITTED SPEND
Estimated customer commitments across the major cloud providers by year’s end.
UNUSED COMMIT
29%
Historically, nearly a third of cloud customers' committed spend goes unused.
PARTNER ADVANTAGE
Partners who position their solution against committed spend have been known to close larger deals, faster.
WHAT DO WE NEED TO OVERCOME TO BE SUCCESSFUL?
WHO WE SERVE
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Independent Software Vendors
Wants a growth engine to bypass traditionally slow enterprise sales cycles.
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Technology Services Firms
Wants repeatable, cloud-aligned motions and deal execution for customer growth.
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MSPs & VARs
Wants to evolve from resale into strategic cloud growth partnerships.
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System Integrators
Wants offer packaging, cloud provider-sourced pipeline, and coordinated delivery at scale.
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Cloud Partner Leaders
Wants a predictable and sustainable revenue stream from their investment in cloud partnerships.
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Executive Buyers
Wants it to be easier to access, optimize, and evolve technology to meet business demands and priorities.
OUR STUDIO USE CASES
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Test Before You Invest
Test New Markets, Enter a New Industry, Launch a New Product, De-Risk Hiring, and Prove an Alliance Before Scaling It.
Use evidence before committing permanent capital, headcount, or GTM resources.
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Find Untapped Revenue
Expand Existing Accounts, Increase Marketplace Revenue, Turn Customer Commitments Into Pipeline, Activate a Competency, and Challenge a Mature Partnership.
Find revenue already latent in your AWS ecosystem.
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Build a Repeatability Muscle
Build a Repeatable Co-Sell Motion, Turn Relationships Into an Institutional Asset, Bridge Leadership Transitions, and Build the Business Case for Partner Investment.
Replace heroics and tribal knowledge with mechanisms.
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Fix What Isn't Performing
Validate Your Partner Program, Fix an Underperforming AWS Relationship, Recover a Stalled Co-Sell Motion, and Improve Sales Velocity.
Identify exactly where the revenue system is breaking and correct it.
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Improve Economics of Selling
Reduce Cost of Sales, Improve Sales Velocity, increase Marketplace utilization, and use AI/automation to reduce administrative burden.
Generate more revenue with less friction and lower operating cost.
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Challenge the Status Quo
Your AWS partnership may be successful. But have you tested it to know whether or not you are getting the most from your investement?
Bring us an assumption. PRS turns a test into data leadership can use.
HOW WE DO IT
STRATEGIC CAPABILITY
Turn expertise into a system
We use a systems-thinking approach to connecting ecosystem strategy, partner motion, sales execution amplified by AI, and our operating model to deliver one practical revenue capability.
MANAGED SERVICE
Work alongside the team
Rather than operating as hands-off consultants, we work as advisors, architects, operators, and sellers inside the revenue motion while validating your unique playbook.
ADAPTIVE EXPERIENCE
Continuously innovate
We identify opportunities, build the pursuit system, activate cloud-provider field relationships, execute co-sell, and measure results while continuously improving performance.
OUR MODEL IS DESIGNED AROUND A SIMPLE PRINCIPLE
OUR STUDIO APPROACH
A system-thinking approach to building adaptive business capabilities.
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Revenue strategy
We work with you to define your revenue ambition—what growth looks like, where it will come from, and which outcomes matter most.
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Partnership design
We structure partnerships that create mutual value, shared accountability, and deliver repeatable pipeline and measurable outcomes.
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Go-to-market execution
We execute GTM using human expertise amplified by AI, launching co-sell and programs with testing frameworks that accelerate learning and results.
OUR STUDIO DIFFERENTIATOR
Delivering results is what we do and we stake our earnings on it.
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AWS focus
Unlike cloud agnostic consultants, by working only with AWS Premier and Advanced Tier Partners, we have earned trust with AWS sellers.
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Proprietary intelligence
Using a custom purpose-built AI resource designed to optimize outcomes, we give our clients a unique competitive advantage over OTS AI.
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Unlike advisory firms that charge high fees and leave, we tie a portion of our earnings directly to your actual pipeline and revenue results.
OUR STUDIO CAPACITY
Our AI-enabled partner operators spend more time building relationships and delivering results.
WHO WILL BENEFIT
Cloud partners dedicated to turning marketplace ambition into predictable, measurable revenue.
Delivery capacity for new business
Great reputation and public references
A differentiated offering > $100K ARR
Executive sponsorship + partner goals
Marketplace promos + field incentives
Cloud consumption
Active AWS partner status
Solutions aligned with AWS focus areas
Outcome-based messaging
FOUNDER'S STORY
Why I built this
Rebecca Janairo
Partner Revenue Studio Founder
Turns partner strategy into revenue systems
WHAT SUCCESS LOOKS LIKE
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Clearer strategy
A shared plan that connects cloud commitments, partner value, and revenue priorities.
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Focused pipeline
Qualified opportunities move forward through repeatable, cloud-aligned partner motions.
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Measurable growth
Progress is tracked, improved, and translated into predictable partner revenue.
SHOULD WE MEET?
A good indication we should meet?
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Executive leadership
How do we know we are extracting the maximum reasonable revenue from our AWS ecosystem investment?
What evidence shows our AWS partnership reduces cost of sales, returns our investment, and enables accurate growth forecasts?
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Alliance leaders
Which of our partner methods, mechanisms, and repeatable co-sell motions produce the most partner revenue?
Which AWS field sales teams are producing partner revenue for us today that were referred by another AWS field team member?
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Salespeople
Which of my AWS salespeople are committed to quarterly co-sell motions and consistently source of partner revenue.
Which AWS field salespeople consistently help me accelerate sales cycles, increase avg deal size/scope, and/or make it easier to win deals?
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